From legislative work for the U.S. Senate to co-founding a teleservices company, the theme that ties together Bill Colton’s career is broad-based outreach. In addition to his role as Partner with NextWave, Bill currently serves as President of Global Telesourcing, a company he co-founded with Tom Herrity.
With Global Telesourcing, Bill has built an impressive client list of Fortune 500 companies and guaranteed an award-winning level of service. Bill’s innovative cross-border business model has enabled Global Telesourcing to carve its own niche in this competitive space by pairing cost and quality advantages.
Prior to co-founding Global Telesourcing, Colton was firmly entrenched in public affairs as the Vice President of Communications for Democracy Data & Communications (now DDC Public Affairs). During his tenure, DDC served 8 of the Fortune 10. Bill was responsible for running major campaigns at the local, state, and federal level for many of the largest companies in the country.
Previously, Bill founded, launched, and served as Managing Director for the Latin American division of Optima Direct, then the world’s largest direct marketing agency focused on call center services. After the acquisition of Optima Direct by Omnicom Group, Bill helped affiliated agencies in 12 countries establish call center operations from his base in San Jose, Costa Rica.
Over the course of his career, Bill has started, directed, and managed call center operations for major companies, arts organizations, political candidates, and advocacy groups. His work has spanned defense, pharmaceutical, health care, and consumer products issues, comprising millions of patch-through calls for the Fortune 100 and Power 50.