What We Do
A company’s internal audiences are among the most natural allies for any public affairs campaign. Often a large and geographically diverse group, stakeholders can provide volume and specificity to grassroots efforts at the national, state, or even local level.
The audiences NextWave can mobilize include:
If an issue affects your business, it affects everyone who works for you. NextWave offers compelling alternatives to the standard email/web activations, each designed to generate original, high-impact communications from this vital audience.
A history with your company makes retirees knowledgeable about your business and the impact legislative and regulatory proposals can have. Already a politically active group, retirees become strong, enthusiastic advocates—especially when offered diverse participation options.
Loyal customers already recognize the value of your products and services. Many are willing to articulate the importance to public officials, providing critical consumer validation of your campaign message.
Because stakeholder audiences are as valuable to your business as they are to your public affairs campaigns, the quality of outreach is critical. You can trust NextWave to:
- Utilize only “opt in” contact patterns to allow interested individuals to self-identify. This method protects your relationship with stakeholder audiences, while offering your supporters the opportunity to become active.
- Incorporate high-touch follow-up to facilitate participation. Well-spoken, informed GO Team Members make a positive impression while translating interest into action.
- Build a network for the future by identifying enthusiastic advocates willing to participate again and again. This pre-screened group is then available for rapid response when opportunities and threats arise.
Whether conducted on a district-by-district basis or across the state or nation, stakeholder mobilizations offer an effective way to demonstrate your support to public officials.
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